02 Apr 2024 updated

Reader's Digest Trusted Brand 2024: Gold Award (Category: Air Purifiers)


WITH SINGAPOREAN FAMILIES spending most of their time indoors, it’s vital they have a safe and reliable air environment that supports a healthy lifestyle. 

Daikin Singapore has cemented its position as a trusted provider of superior air purifiers designed to protect the health and wellbeing of households. 

All air purifiers in the Daikin range are equipped with the patented Streamer Technology. This innovative purification technology generates high-speed electrons to decompose harmful airborne substances, such as Coronaviruses and Hand Foot Mouth Disease, and works continuously to capture, suppress, and break down bacteria, influenza viruses, mould, odours, and unpleasant pollutants.

Living healthy is living wealthy, and Daikin Singapore’s commitment to ‘Perfecting the Air’ in all it does, continues with this year’s launch of the Air Purifier MC80 ‘Twin Streamer’. Equipped with twice the power of existing air purifiers, the MC80 offers the highest level of indoor air purification – with a whisper-quiet operation. Pet owners will enjoy its unique Pet Mode that collects pet hair, and removes odours and allergens. Other features of the MC80 include the convenience of Daikin Eye and wireless LAN connectivity, plus a new TAFU-HEPA filter that maintains dust collection performance for ten years with no filter change, saving money, time, and maintenance.

Visit a Daikin Proshop to speak with a friendly staff member about your air purifier needs, or go to e-proshop.com.sg.

Check out Reader's Digest Trusted Brand 2024 page.


Daikin Singapore Managing Director, Chua Ban Hong (right) receiving the Gold Award for Air Purifiers category

About Reader’s Digest Trusted Brand Awards
Catalyst Research, experts in marketing research was commissioned to conduct an independent survey across Asia, gathering opinions from 8000 individuals in markets such as the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan.

Participants then complete an online questionnaire and rate brands based on these six key attributes:

  • Trustworthiness and Credibility
  • Quality
  • Value
  • Understanding of Customer Needs
  • Innovation
  • Social Responsibility

Rankings were lastly determined by multiplying total votes by the average score across these attributes.

Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals. Platinum Trusted Brand Awards were given to brands that topped their category with an overwhelmingly higher score than their nearest competitor.

For more information, visit this link here

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